Discover the fascinating history of Toyota
Toyota is one of the largest automobile companies in the world, producing a wide range of vehicles, from compact city cars to luxury SUVs. The company has a long and rich history dating back to the 1930s.
The company's founder, Kiichiro Toyoda, was the son of inventor and entrepreneur Sakichi Toyoda. Sakichi Toyoda created looms that were more efficient and reliable than those available at the time. Kiichiro Toyoda continued his father's work and used his knowledge of manufacturing to create automobiles.
His entry into the world of automobiles was primarily a matter of opportunity. On the eve of World War II, only foreign car brands, notably General Motors and Ford, were represented in Japan. Moreover, American companies were rapidly building their factories there. Kiichiro Toyoda realized that he had something to play here.
And so in April 1936, the Toyota AA was born - the first Toyota car to be produced on a relatively large scale and at a much lower price than its American competitors. This was the beginning of the Japanese company's great automotive adventure.
The following years saw the explosive growth of Toyota production, with iconic cars such as the Toyopet Crown in 1955, the brand's first true sedan. Then it was time to establish itself overseas, particularly in the United States, which Toyota has not failed to do since the early 1980s.
Gradually, the popularity of the Japanese brand grew. Design, attractive price of cars and their exemplary reliability brought it to the first place. Moreover, awards began to appear, both for the quality of products and in some races in which Toyota participated.
It was during this period that models that are still relevant today, such as the Supra, the Corolla - the brand's flagship model, first introduced in a hybrid version, as well as the Matrix and RAV4 SUVs, appeared.
Today, Toyota continues to innovate and seek ever greener fuels. The inventive traits of the company's founder are still present in the brand's DNA, as evidenced by the Mirai, Toyota's first all-electric vehicle.
Toyota is a company with a rich history and tradition. It has always been at the forefront of innovation and technology. Today, Toyota continues to evolve and grow, remaining one of the world's leading automobile manufacturers.